
STRATEGIC MARKETING PROGRAM LIGHT
WHO: $1- 5m annual revenue businesses
WHAT: Gain a solid understanding of the business and industry. Work with client to choose focus areas from the full marketing program. Gather insights & present strategic recommendations. Develop detailed project plan and marketing tactics plan.
TIME: Approx. 8 consulting days
STRATEGIC MARKETING PROGRAM LIGHT
WHO: $1- 5m annual revenue businesses
WHAT: Gain a solid understanding of the business and industry. Work with client to choose focus areas from the full marketing program. Gather insights & present strategic recommendations. Develop detailed project plan and marketing tactics plan.
TIME: Approx. 8 consulting days
The Marketing Program - Light is designed for clients who want a ‘lighter touch’ marketing program. We work with you to determine the focus areas from the full program, and deliver those pieces of work. Typical choices include:
Business strategy and performance review
Current marketing investment and activity assessment
Competitive environment
Understanding your brands – positioning, architecture, equity and management
Portfolio management
Price includes consulting time & presentation, excludes GST. Additional fees for travel expenses outside of Melbourne.