For many small to medium businesses, marketing can be an afterthought, a nuisance, or something that gets business owners inspired every now and then, but nothing gets implemented.

Working without a marketing plan might seem harmless, but there are costs involved that you might not realise.

Things change fast. Regularly revising your marketing strategy and tactics ensures you’re keeping pace with the competition, and you’re investing your marketing dollars as effectively as possible.

So, before you pick up that well-deserved beer, wine or soft drink this Christmas, do your business a favour and conduct a half yearly check-in. It will set you up to hit the ground running in January!